ZTA urges private sector participation to increase tourist arrivals
Zambia Tourism Agency (ZTA), says stronger collaboration, reliable tourism data and active private sector participation are critical to achieving Government’s target of attracting at least five million international tourist arrivals by 2031. ZTA Acting Chief Executive Officer, Abigail Shansonga, says the tourism sector cannot be driven by one institution alone, but requires coordinated efforts from […]
Black News 
Zambia Tourism Agency (ZTA), says stronger collaboration, reliable tourism data and active private sector participation are critical to achieving Government’s target of attracting at least five million international tourist arrivals by 2031. ZTA Acting Chief Executive Officer, Abigail Shansonga, says the tourism sector cannot be driven by one institution alone, but requires coordinated efforts from […]
