When did good hair become a moral virtue?

From ‘pure of heart’ memes to baldness as karmic punishment, the internet keeps linking appearance with morality – but our tendency to equate beauty with virtue has much deeper roots

When did good hair become a moral virtue?
Sissi (1955)

The first time Leia Batula, a 24-year-old creator and alopecia awareness advocate in California, noticed a bald spot, she was still in college. It was 2020, and Batula was getting a haircut when her hairdresser pointed out a few small areas of thinning on her scalp. For years, she tried topical medications, steroid injections and minoxidil, which seemed to keep the hair loss relatively under control. Then, in 2024, she lost around 70 perhellip;

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