RED BULL SHOW RUN: ATL Takes Street Racing a Step Further

Atlanta knows how to put on a show, and the Red Bull Show Run proved that we know how bring the city out for an unforgettable time!

Powered by Red Bull, Oracle, Cash App and RaceTrac, the fully immersive racing experience brought the city together in historic Summerhill, creating a unique intersection of motorsport, culture, community and Atlanta’s ever evolving identity.

Nith Summerhill continuing to evolve alongside the rest of Atlanta’s growing presence, the event created a space where Atlanta natives, students, racing enthusiasts and curious spectators could all experience something together

And the racers made sure Atlanta felt every second of it.

Show tricks, roaring engines and tire-smoking donuts sent the crowd into a frenzy as professional drivers transformed the streets into a living racetrack.

Check out the event recap on SHEENTV

Video Credit: OJ Moore

ATLANTA GETS A TASTE OF F1 CULTURE

Atlanta is no stranger to motorsports. For decades, Atlanta Motor Speedway has been a destination for NASCAR fans who come ready to race, cheer and show out. But the Red Bull Show Run offered something different.

It introduced Atlanta to the artistry, precision and performance culture associated with Formula 1-style racing, bringing the spectacle directly into the heart of the city rather than asking fans to simply watch from the stands.

For Atlanta, it felt like a new chapter in the city’s relationship with international racing culture.

The Red Bull Show Run wasn’t only about unmistakable skill and speed.

It was about the experience, the sound, the spectacle, and the crowd. That unmistakable energy that made Summerhill the perfect backdrop for a new experience we can expect to see again!

In the marketplace, we got to experience various food trucks, partnered activations, vendors, and even professional racing vehicles on display, just so fans could get a closer look.

From longtime Atlanta natives to the newest members of the city’s community, everyone had a reason to stop, look and listen.

Atlanta has always been a city that knows how to move.

Red Bull simply gave us a faster way to do it.