Lord Alan Sugar issues 'watch out' warning to ITV fans over £5 fee and asks Ofcom to 'investigate'

The Apprentice star lavished praised on the ITV show he watched on Wednesday - but hit out at what he calls a 'sneaky' policy on its premium £5 per month service

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Jul 23, 2026 - 07:06
Lord Alan Sugar issues 'watch out' warning to ITV fans over £5 fee and asks Ofcom to 'investigate'
The Apprentice star lavished praised on the ITV show he watched on Wednesday - but hit out at what he calls a 'sneaky' policy on its premium £5 per month service
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