Ask 3 questions by Rob Cross

Ask 3 Questions by Rob Cross is a timely and thought-provoking guide for business leaders and entrepreneurs who want to step off autopilot, rethink conventional ideas of success and live with greater clarity, purpose and intention.

A fresh perspective on productivity

In a world obsessed with productivity, performance and the next big achievement, Rob Cross asks a deceptively simple question: are we actually living well?

Drawing on more than two decades of experience coaching senior leaders and professionals, Ask 3 Questions offers a refreshing alternative to the endless stream of productivity hacks and self-improvement formulas.

The core three questions

At its heart are three fundamental questions: Who am I? Why am I here? How will I live?

Cross combines psychology, philosophy and practical coaching insights to encourage readers to examine what success and fulfilment really mean to them.

His central argument is compelling: rather than allowing external expectations, busyness or professional achievement to dictate our lives, we need to become more deliberate about who we are and how we choose to spend our limited time.

Aligning success with values

For business leaders and entrepreneurs in particular, the book offers an opportunity to pause and reflect on whether professional success is genuinely aligned with personal values and purpose.

It is less about providing prescriptive answers and more about giving readers the tools to find their own.

Practical framework for intentional living

Thought-provoking without becoming overly philosophical, Ask 3 Questions is an accessible reminder that living well requires more than achieving more.

For anyone feeling distracted, successful-but-unfulfilled or simply ready to reassess their direction, Cross’s three questions provide a useful framework for pressing pause, gaining perspective and making more intentional choices.

Ask 3 Questions: How to Live Well in a Distracted World by Rob Cross is out 9 September.

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