Are we all being fooled by the Victoria’s Secret rebrand?
It’s difficult to know what to feel about Victoria’s Secret in 2026, as the brand makes some gestures towards inclusivity while still upholding an outdated but alluring fantasy

Do you remember when Victoria’s Secret, and its famous fashion show, was a byword for sexism and outdated, punitive body standards? You won’t have to think back too hard. But the company has strategically rebranded itself in the past few years – mostly in response to a few serious scandals, including its former CEO’s deep ties to Epstein – and its comeback has coincided with the fashion industry’s wholehearted return to thinnesshellip;
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