Africa’s next consumer battle will be fought beyond the megacities, McKinsey says

Gen Z and hyperlocalisation, or granularity, will be the two forces to watch from African shoppers in 2027.

Black News Black News
Oct 3, 2026 - 03:27
Africa’s next consumer battle will be fought beyond the megacities, McKinsey says
Gen Z and hyperlocalisation, or granularity, will be the two forces to watch from African shoppers in 2027.
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