GoTyme Bank partners with 947 Joburg Day
947 Joburg Day, one of Gauteng’s most anticipated music and lifestyle events, is returning to Crocodile Creek Polo Club in […]
Black News 
947 Joburg Day, one of Gauteng’s most anticipated music and lifestyle events, is returning to Crocodile Creek Polo Club in Lanseria on Saturday, 5 September 2026, with an exciting new partnership. GoTyme Bank has joined as an official bank partner to the event, which promises a day packed with South Africa’s biggest music stars, unforgettable experiences and thousands of fans celebrating together under the spring sun.
The collaboration signals GoTyme Bank’s strategic commitment to building meaningful connections with South Africans in culturally relevant spaces.
“The Joburg Day partnership is an important opportunity for GoTyme Bank to connect with South Africans in a way that goes beyond traditional banking,” says Lucia Malapane, Head of Brand at GoTyme Bank. “947 Joburg Day has become one of Gauteng’s most loved and recognisable live music and lifestyle events, bringing together thousands of people to celebrate local music, culture and community.”
Strategic vision
The partnership was driven by multiple objectives, including building brand awareness by aligning with a key entertainment fixture on Gauteng’s annual events calendar, connecting with communities through music and shared celebration, and engaging digitally savvy consumers who value innovation and convenient banking.
The collaboration also creates opportunities for memorable customer experiences through exclusive benefits and brand-led moments, while supporting the bank’s broader goal of customer acquisition and engagement across South Africa.
Meeting customers where they are
For GoTyme Bank, the partnership represents more than sponsorship – it’s a strategic investment in being present in the moments that matter to customers and communities. By participating in 947 Joburg Day’s positive, energetic environment, the bank aims to introduce more consumers to the GoTyme Bank brand while deepening connections with existing customers.
“At its core, the partnership is about building genuine connections,” Malapane explains. “It reflects our commitment to being a bank that is not only simple, rewarding and accessible, but also present in the communities we serve.”
Positioning for growth
Following the recent rebrand, 947 Joburg Day provides a powerful platform for GoTyme Bank to meet customers in familiar, social and community-driven environments.
“This partnership aligns strongly with where GoTyme Bank is in its growth journey,” Malapane notes. “By combining digital innovation with meaningful real-world experiences, we’re building deeper connections with South Africans and bringing our ambition to be SA’s most loved bank to life – one that makes banking simple, accessible and beautiful.”
