Beyoncé Takes Cécred Across The Pond In A Snatched Harris Reed Look Made For Her Curves

Beyoncé's haircare line Cécred expands to the UK, with Bey stealing the show in a custom Harris Reed look.

Beyoncé Takes Cécred Across The Pond In A Snatched Harris Reed Look Made For Her Curves
Beyoncé Cécred Haircare
Source: Cécred / Courtesy of Brand

Mega superstar Beyoncé is a worldwide phenomenon, and now her haircare line Cécred is, too.

The Grammy Award-winning entertainer’s haircare brand, created with her mom, powerhouse in her own right and former salon owner Tina Knowles, launched at British beauty retailer Space NK on September 22. The move marked Cécred’s first retail expansion outside of the United States and gave Bey another reason to be in London.

She announced the news with striking visuals showing a signature white bottle in London garb making its way across the Atlantic. “UK, get ready to make space!” Cécred wrote in the caption.

The festivities carried over into a lavish London event where Beyoncé and Tina toasted the brand’s new chapter alongside fashion and beauty insiders. Social media coverage also showed former British Vogue editor-in-chief Edward Enninful in attendance.

Bey made sure the fashion deserved its own conversation.

Beyoncé Went Shoppinng At London Fashion Week For Her Cécred Launch Look

Beyoncé wore Harris Reed Look 2 from the designer’s Spring 2027 “Loud Whispers” demi-couture collection, which debuted during London Fashion Week only days earlier. But when you’re Beyoncé, terms like “straight off the runway” have their own meaning.

The all-white look was sculpted around her curves. A strapless corset featured a deep sweetheart neckline, a sharply cinched waist and elongated pointed panels that framed her hips. A sheer jacquard skirt followed the line of her body and extended behind her with a dramatic finish.

She layered a white blazer over her shoulders and added sparkling jewelry that played beautifully against the tonal fabric.

Her signature honey-blonde hair was gorgy. We expect nothing less at a Cécred event. The Cowboy Carter singer slayed a high ponytail, with voluminous curls spilling over one shoulder.

No one rocks the side pony like Bey. It’s giving playful, sexy and cheekbones for days.

Beyoncé Cécred Launch: Here Is The Part We Really Need The Fashion Industry To Pay Attention To

Before Beyoncé wore the look in London, Ashley Graham modeled it during Harris Reed’s show. The supermodel led the cast for the designer’s “Loud Whispers” presentation.

Beyoncé has never been sample size. Her Texas curves do what they need to do.

Ashley’s casting showed exactly how this design worked on a fuller frame. The corset sculpted her bust and waist while the skirt followed the shape of her hips, giving stylists a much clearer read on the proportions, construction and movement of the entire look.

For celebrity stylists dressing women with curves, seeing a design on a body that also reflects real bodies is a must. It can completely change how a collection shows. A piece that may look one way on a traditional sample-size model can reveal something entirely different once shape, bust and hips enter the equation.

Harris Reed Spring / Summer 2027 Runway Show
Source: Dave Benett / Getty

The silhouette made perfect sense for Bey. Her style team regularly reaches for corsetry, body-conscious shapes and pieces that highlight her waist and curves. Bey’s version delivered exactly what the silhouette promised. She looked goodt.

Cécred going global is a win for a Black-owned beauty brand built around our hair, our rituals and our stories. Add Beyoncé in a snatched Harris Reed corset fresh from Fashion Month and an invite-only party, and the UK launch gave us beauty, business and the kind of fashion moment we love to see on our timelines.