Ini Kamoze’s ‘Hotstepper’ Lands Verizon Campaign
More than three decades after topping the Billboard Hot 100, the Jamaican hit offers a timely lesson in the value of owning and managing music rights. “Here Comes the Hotstepper” has found another stage. Ini Kamoze’s 1994 hit is being used in a new Verizon television advertising campaign in the United States, according to a September 28 report by The Gleaner. Thirty-two years after its chart run, the song is still doing what great pop records do: catching an audience’s attention almost...
Black News 
More than three decades after topping the Billboard Hot 100, the Jamaican hit offers a timely lesson in the value of owning and managing music rights. “Here Comes the Hotstepper” has found another stage. Ini Kamoze’s 1994 hit is being used in a new Verizon television advertising campaign in the United States, according to a September 28 report by The Gleaner. Thirty-two years after its chart run, the song is still doing what great pop records do: catching an audience’s attention almost...
