Jayda Cheaves fronts new FEMMÈ campaign with Cliff Vmir

Jayda Cheaves is the face of a new campaign for FEMMÈ, the haircare brand built by celebrity stylist turned entrepreneur Cliff Vmir. The Jayda Cheaves x FEMMÈ collaboration launched Today in Atlanta, centered on the brand’s viral Silkening Mist and shot under the creative direction of Roland Banks. The Silkening Mist, a lightweight finishing spray […] The post Jayda Cheaves fronts new FEMMÈ campaign with Cliff Vmir appeared first on Rolling Out.

Jayda Cheaves fronts new FEMMÈ campaign with Cliff Vmir

Jayda Cheaves is the face of a new campaign for FEMMÈ, the haircare brand built by celebrity stylist turned entrepreneur Cliff Vmir. The Jayda Cheaves x FEMMÈ collaboration launched Today in Atlanta, centered on the brand’s viral Silkening Mist and shot under the creative direction of Roland Banks. The Silkening Mist, a lightweight finishing spray […]

The post Jayda Cheaves fronts new FEMMÈ campaign with Cliff Vmir appeared first on Rolling Out.