Dissecting Kai Cenat’s Debut VIVET Collection Amidst Yeezy Comparisons, Celebrity Appearances & More
Kai Cenat debuts clothing brand VIVET at NYFW 2026, drawing Yeezy comparisons and showcasing ambition beyond streamer merch.

Kai Cenat shows fans that his streaming bag has plenty of room for a fashion check. After stepping away from streaming for nine months to build his clothing brand, the internet superstar officially brought VIVET to the New York Fashion Week runway on Sept. 12. From the celebrity guest list, the collection and the Yeezy comparisons, here’s everything you need to know about the collection.
Judging by the guest list, runway lineup and pieces, Kai Cenat is clearly very serious about making fashion another part of his empire.
The star-studded crowd included Hip-Hop names and internet heavyweights like DDG, Karrahbooo, PlaqueBoyMax, Rakai, Tylil, and members of AMP. As Complex reports, Ms. Lauryn Hill and celebrity stylist Law Roach were also in attendance. On the runway, Duke Dennis, RayAsianBoy, BruceDropEmOff, Marlon, Giovanna Ramos, Alton Mason and Siebe helped bring Cenat’s vision to life.
But what exactly is VIVET giving?