BLU bets on one prepaid voucher for everything

Blue Label is betting that the next big shift in South Africa’s prepaid market will be away from buying products and towards buying value — with the group positioning its universal voucher as the next major growth engine after electricity.

BLU bets on one prepaid voucher for everything
Blue Label is betting that the next big shift in South Africa’s prepaid market will be away from buying products and towards buying value — with the group positioning its universal voucher as the next major growth engine after electricity.