Simboroba Puts Ambition and Hustle on New Single ‘Where the Money Dey’

Nigerian singer, songwriter, and producer Simboroba is putting ambition and hustle at the centre of his new single, Where the Money Dey.

Built around the everyday pursuit of success, the Afrobeats record speaks to dreamers, hustlers, and young people working toward a better future. With an energetic sound and a relatable message, Where the Money Dey draws inspiration from the conversations many people have about opportunities, wealth, and the determination required to keep chasing their goals.

According to Simboroba, the idea behind the song came from a question he heard repeatedly while growing up.

“Growing up, I constantly heard people asking where opportunities and wealth could be found, and that question became the foundation of this record. The song reflects the determination of young people who work hard, dream big, and refuse to give up despite challenges.”

That familiar question eventually became the heart of the song. Once the phrase “Where the money dey?” began playing in his mind, Simboroba found the rhythm and melody that would bring the record to life. From there, the writing process came together naturally, allowing him to focus on capturing an honest and relatable feeling rather than overcomplicating the idea.

The result is an Afrobeats anthem that reflects the mindset of people who are constantly searching for the next opportunity while remaining determined to make something happen for themselves. At its core, Where the Money Dey is about ambition, resilience, and refusing to give up, even when the road to success is far from easy.

Simboroba brings a wide range of creative experiences into his music. Beyond being a singer, songwriter and producer, he is also a music video director, civil engineer, colourist, columnist and creative entrepreneur. His work bridges music, engineering, film and media, with creativity and social impact forming important parts of his broader vision.

As an artist, Simboroba blends Afrobeats, highlife and contemporary African sounds with storytelling inspired by love, hope, resilience, culture and ambition. Born and raised in Nigeria, his music draws from African heritage and everyday experiences while aiming to connect with listeners across different generations.

Where the Money Dey joins a growing catalogue that also includes Baby Boo and We Don’t Tire, as Simboroba continues to develop his sound and creative identity.

With its infectious energy and message of perseverance, Where the Money Dey arrives as a soundtrack for anyone chasing a dream and still asking one important question: where the money dey?

Listen on all platforms here

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